Back in January, Apple dropped the pricing of specific iPhone models for vendors in China. As a result, sales are starting to turn around already.
It is not a secret that Apple took a big hit in China, seeing far fewer sales of its newest iPhones than it intended. As a result of that, on January 10 of this year, Apple informed third-party vendors to cut back prices on the iPhone XS, iPhone XS Max, the iPhone XR, and some older models as well. That made it possible for those vendors to offer more savings up front to customers, helping reduce some of that sticker shock.
The Chinese site, Feng, is reporting that the change has already resulted in a turnaround of sales for the better. Based on the data the publication was able to view, based on Alibaba’s site, that sales are up 76 percent since January 13. Meanwhile, things are even better for the online retailer Suning, which saw its Apple-related traffic “explode” after the third-party vendor price drop. According to that data, demand for the iPhone 8, iPhone 8 Plus, and the iPhone XR started effectively flying off the shelves.
Since January 11, sales of Apple products have jumped up 83 percent.
Apple’s CEO, Tim Cook, has already said the company is “rethinking iPhone pricing” in some markets all across the globe. The idea is to help potential buyers in markets where currency fluctuation is a major issue, which can jack up the iPhone price even higher than it already is. That move has already proven a positive one for Apple in China, so it will be interesting to see what changes the company makes in other markets.
Apple plans on turning things around in 2019, and not with just new iPhone models. Will it succeed? Hard to imagine the company not succeeding in this regard, but we’ll have to wait and see how it all pans out.