Services are a major selling point for Apple these days. The company is relying on these recurring subscription models to help boost revenue on a regular basis. Luckily for the company it seems to be working.
On Tuesday, Apple officially announced its second fiscal quarter 2019 results. The company earned $58 billion in total revenue over the last few months. But while the company is not diving into individual sales numbers of devices like the iPhone anymore, it is bragging about its Services division.
Today, Apple announced that its Services division, which consists of the App Store, Mac App Store, Apple Pay, Apple Music, and Apple Care, hit a new all-time high. Specifically, Services alone brought in $11.5 billion in revenue. Just compare that to the fiscal fourth quarter of 2018, when Apple was showcasing the $10 billion Services brought in during that time.
Here’s Tim Cook on the matter, per the official press release today:
“Our March quarter results show the continued strength of our installed base of over 1.4 billion active devices, as we set an all-time record for Services, and the strong momentum of our Wearables, Home and Accessories category, which set a new March quarter record,” said Tim Cook, Apple’s CEO. “We delivered our strongest iPad growth in six years, and we are as excited as ever about our pipeline of innovative hardware, software and services. We’re looking forward to sharing more with developers and customers at Apple’s 30th annual Worldwide Developers Conference in June.”
Apple’s Services division will expand in a big way later this year, too. The company officially announced new subscription services like Apple News+ and Apple Arcade, but Apple Pay will see a boost with Apple Card as well.