Apple has its brand new Apple TV+ on the way. Disney just showcased Disney+, which launches on November 12 for just $6.99 per month. The two services are, technically, competing, but that is going to stop Disney’s CEO from sitting on Apple’s board for as long as it’s feasible.
Bog Iger has been serving as Disney’s chief executive officer for quite some time. He has also been serving on Apple’s board since 2011. However, the two companies haven’t been direct competitors up to this point. That’s changing with Apple TV+ and Disney+, but Iger says Apple’s direct-to-consumer business for videos and TV is still “very small”. Iger does recuse himself from conversations about Apple’s own original content streaming effort that take place on the board, but he says they’re haven’t been very many of those conversations.
However, Apple TV+ could be a huge success for Apple, and if it does blow up then Iger may have to reconsider his position on Apple’s board. It is a situation he is going to “continue to monitor” moving forward.
Here’s what he had to say during the interview with CNBC:
“Well, obviously, when you sit on the board of a publicly traded company, you have to be very mindful of your responsibilities. Fiscal responsibilities to the shareholders of that company, and I have been. When the business of direct-to-consumer or television or movies is discussed on the Apple board, I recuse myself from those discussions. There aren’t many of them. It’s still very small business to Apple. And I’m not at the point where I, you know, I believe it’s problematic. But it’s something that I have to continue to monitor.”
Disney+, as mentioned earlier, is launching on November 12 and will have a monthly price of $6.99 attached. Customers will also be able to pay $70 for a yearly subscription. It will have a variety of content from Disney’s ridiculously expansive library of content, including its own video library, thousands of episodes of television from Disney TV, and more. The streaming platform will also have dedicated hubs for owned properties, including Star Wars, Marvel, Pixar, and National Geographic.
It makes sense that Iger wouldn’t want to abandon his post on the board of directors for Apple unless he absolutely has to. But it’s hard to imagine that Apple TV+ will find the success that Disney+ is basically already guaranteed before it even launches. Of course, some of us our hopeful that Apple TV+ does well and sees a lot of great content — just as long as the monthly price isn’t too high.