Study Shows Apple Leads the Way in Laptop Customer Service, Especially on the Phone

Apple Australia

One of the major pillars of Apple’s success over the years has been customer service, whether it’s online, in a store, or over the phone. And now a new study reinforces that claim to fame as Apple goes up against major competitors in laptop customer service.

Laptop Mag has the study, publishing the results this week. The publication went undercover to get its ratings, testing each company in the same way to find out which of the bunch can come out on top. In first place there is Apple, with a total of 91 points out of 100. In second place, Razer, earning a total of 88 points. Meanwhile, Dell came in third with 78 points, Samsung in fourth with 73 points, and ASUS in fifth place with 69 points.

Interestingly, the study shows that while Apple leads the pack in over-the-phone customer support (with 37 points out of a total of 40), the web support could still do better with 54 points out of 60. Apple tied with ASUS in this regard, while Razer leads the way with 58 points. The worst of the companies was, according to the undercover study, MSI, with only 10 points (out of 60) in web support and 20 points (out of 40) for phone support.

Here’s the chart:

According to the publication, here’s why Apple’s support agents are still top-of-the-line:

“The Cupertino company’s tech support agents continue to be among the fastest and most knowledgeable in the business, delivering accurate answers to our Mac questions across live chat, social media and over the phone.”

Our Take

It looks like Microsoft has a way to go in this department, too, which is a shame considering the company has taken a turn for the better over the last few years. At least as hardware is concerned. Still, overall, it’s good to see most of these companies coming in strong when it comes to customer support.

[via Laptop Mag]