Apple has had a hard time in China lately, and it doesn’t seem like it is going to get any better. Due to the recent, complicated, US-China relations, Apple is facing an “Apple Boycott” in the region. The US trade war with China has seen many western companies lose a lot of money, but Apple seems to be specifically hit by the ruling due to its prominent presence in China.
Usually, you see China’s government reacting to the US imposed sanctions on Chinese goods, but this time it’s the consumer that has power. Consumers have united in order to boycott the Californian company, and they seem to be succeeding well in the matter as the movement is slowly gaining momentum.
Bank of America Merrill Lynch economists Ethan Harris and Aditya Bhave have expressed their take on the matter in a recent note:
“According to a survey conducted by our colleagues in equity research, consumers in China and India are showing less interest in upgrading to an iPhone and more interest in upgrading to Xiaomi and Samsung,”
Loyalty is a big part of Chinese culture, making this outcome an unsurprising one, to say the least. Chinese smartphone manufacturers have taken top positions worldwide in terms of both sales and ratings, making the switch for a lot of Chinese consumers quite easy.
What are your thoughts on the matter? Are you a Chinese resident who’s boycotting Apple, or maybe you’re a US citizen with your own take? Let us know in the comments below.