Apple’s Latest Ads Highlight iMessage Encryption, App Store Privacy, and iPhone Recycling

iPhone Xs Max front

Apple today released three new iPhone ads on its YouTube channel in Australia which highlight iMessage encryption, App Store privacy, and iPhone recycling. All the three ads are around 15 seconds in length.

The iMessage encryption ad highlights that your messages are encrypted and secured “because your privacy matters.” The App Store privacy ad highlights that every app is reviewed to help keep malware out of the store.

Lastly, the recycling ad highlights that Apple recycles every part of an iPhone including the 0.83gms of tungsten found inside every device.

Apple will likely release these ads on its global YouTube channel within the next few days or weeks.

Just yesterday, the company had released a new ‘Experiments III: Cascade” video that was shot entirely on the iPhone XS.