Apple Asks Suppliers to Produce Components for 75 Million iPhones in the Second Half of 2019

iPhone Xs Max back

For the second half of 2019, Apple’s suppliers are looking to produce components for 75 million iPhones. Apple is expected to have sold anywhere around 70 million to 80 million iPhones in H2 2018. Thus, the company is looking to produce a similar number of iPhones this year signaling a stable demand for its phones.

As is the tradition before a new iPhone launch, Apple’s key supplier Foxconn has increased the hiring for its factories in Shenzhen and is reportedly paying workers 10% more than what it did last year.

The company’s Asian suppliers are gearing up to crank out components for three new iPhone models to meet holiday-season demand, the people said, asking not to be identified citing internal estimates.

While Apple might have asked its suppliers to prepare 75 million iPhones, it does not mean the company expects to sell them all by the end of this year. Apple could ask its suppliers to adjust production depending on the demand based on the launch demand and the hype around it — something which it has been doing since the last two years. Yet, the move to ask its suppliers to produce components for 75 million iPhones is a bold one from Apple due to the slowdown in the global smartphone market, the ongoing trade war between the U.S. and China, and the relatively modest improvements that iPhone 11 series is going to bring to the table.

The 2019 iPhone 11 series will be powered by a new A13 chip. They will feature bigger batteries to account for the new reverse wireless charging feature. The iPhone XS and iPhone XS Max successor will also feature a triple-camera system which will include the addition of a new ultra-wide angle camera. The front TrueDepth camera system will also get an upgrade and will be capable of recording slow-motion videos. Apple will also reportedly ditch 3D Touch from its 2019 iPhone 11 lineup. It will try to make up for it with a new taptic engine that would provide better haptic feedback.

[Via Bloomberg]