The latest numbers from Consumer Intelligence show that the iPhone XR has accounted for nearly half of the total iPhone sales in the United States in Q2 2019.
Combined, the 2018 iPhone lineup accounted for 67% of the total iPhone sales in the United States. The iPhone XR accounted for nearly half of that at 48 percent.
“iPhone XR has become the dominant iPhone model,” said Josh Lowitz, CIRP Partner and Co-Founder. “Its 48% share of sales in the quarter is the highest we’ve seen for an individual model since the iPhone 6 in 2015, which shared top billing with the 6 Plus, but only had two outdated legacy models offered as alternatives. Apple set out to create a competitive model, with current features like a large screen on a midsize handset, at a price that falls near the leading Android phones. It is an easy to choose the mid-point between the expensive XS and XS Max models, and the older 7 and 8 models.”
The numbers are in stark contrast to when the iPhone XR was initially launched alongside the iPhone XS and iPhone XS Max. The iPhone XS series did notably better from a sales viewpoint when it first launched but over the subsequent months, the iPhone XR has taken the lead in terms of sales.
The report also highlights the varying success Apple has had with its Services business. 47% of the iPhone users in the quarter subscribed to iCloud, while only around 3-6% of them had AppleCare. 35% users had subscribed to Apple Music, while usage of Apple TV, Apple Podcasts, and Apple News varied between 15-29%. The firm noted that Apple’s success in the services sector has varied depending on the competition and how long it has been offering that service.
The results from CIRP survey are based on 500 US Apple customers who purchased an Apple product between April-June 2019.
What do you feel about the popularity of the iPhone XR? Do you think buying it makes more sense than the iPhone XS series?