Disney’s CEO Bob Iger has shared an excerpt from his upcoming memoir in which he says that if Steve Jobs was alive today, he would have merged the two companies or seriously given the prospect a thought.
Bob Iger and Steve Jobs were good friends before they were the CEOs of their respective companies. Iger had played a huge role in Disney acquiring Pixar from Apple and getting Steve Jobs on Disney’s board of directors list.
With every success the company has had since Steve’s death, there’s always a moment in the midst of my excitement when I think, I wish Steve could be here for this. It’s impossible not to have the conversation with him in my head that I wish I could be having in real life. More than that, I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously.
When Iger had joined Disney as the CEO, the relationship between Apple and Disney was rocky at best. Jobs had sworn to not work with Disney ever due to his disagreements with the company’s previous CEO Michael Eisner. However, Iger broke the ice and managed to get Jobs and Apple to work with Disney.
Just a few weeks after Iger became the CEO of Disney, Apple announced the video iPod and that Disney’s entire content library was coming to iTunes.
Three months later, Disney was set to acquire Pixar from Apple for $7.4 billion. Right before the deal was going to be announced to the media though, Jobs and Iger went on a long walk in which the Apple CEO revealed that his cancer was back.
I looked at my watch. It was 12:15. We walked for a while and then sat on a bench in the middle of Pixar’s beautiful, manicured grounds. Steve put his arm behind me, which was a nice, unexpected gesture. He said, “I’m going to tell you something that only Laurene”—his wife—“and my doctors know.” He asked me for complete confidentiality, and then he told me that his cancer had returned.
The entire excerpt is definitely a must-read so make sure to check out the source link below.
Apple and Disney are all set to battle it out in the streaming services department with Apple TV+ and Disney+. Due to this Bob Iger also resigned from Apple’s board of directors last week.Vanity Fair]