iPhone 11 Pre-Orders Up 480% in China

Best iPhone 11 Pro Cases

It looks like the iPhone 11 and iPhone 11 Pro are off to a great start in China. On JD.com, the second-largest e-commerce website in China, more than 1 million units of iPhone 11 have been reserved since the pre-orders went live.

Compared to previous years, this was a 480% surge in iPhone orders. The Midnight Green iPhone 11 Pro was the most popular followed by the iPhone 11 in black and purple colors. Despite its high price tag, the iPhone 11 Pro ran out of stock within five minutes. The iPhone 11 starts from 5699RMB in China while the iPhone 11 Pro starts at 8699RMB.

Within the first hour of the pre-order going live, orders for the new iPhones were placed from almost 341 cities across China. JD.com says that almost 59% of the customers who pre-ordered the iPhone 11 or iPhone 11 Pro were between 16 and 29 years old.

Tmall, another popular e-commerce platform in China, received iPhone 11 pre-orders of more than 100 million yuan within a minute of pre-orders going live.

Many Chinese analysts, however, say that strong interest in new iPhones is pretty common and that the iPhone 11 series might not surpass the sales of the iPhone XS by a huge margin in the region.

Our Take

Due to the ongoing US-China trade war, it was widely expected that the new iPhones will not do as well in China. However, the initial trend seems to reflect a different story but again, it is possible that this is just pent-up demand for the new iPhones. The real test will be once the initial demand subsides and Huawei has released its flagship Mate 30 series.

[Via MyDrivers]