Report: iPhone 11 Pro and iPhone 11 Pro Max Preorders Have Exceeded That of iPhone 11

Best iPhone 11 Pro CasesKuo’s recent report mentioned that iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max pre-orders have been better than previously expected. Furthermore, the report also noted that consumers showed a greater interest in the new iPhone 11 and 11 Pro colors. Kuo has published yet another research note on TF International Securities.

The latest report notes that iPhone 11 Pro and Pro Max demands have been stronger than that for iPhone 11. As per the report, iPhone 11 Pro and Pro Max have accounted for 55 percent of pre-orders and this means the iPhone 11 has accounted for 45 percent of pre-order volume. In comparison with last year, the pre-order volume for high-end iPhones has surged. Last year, the iPhone XS and iPhone XS Max accounted for 40-45 percent of iPhone shipments.

Typically an entry-level iPhone accounts for highest pre-order. However, this year around tables have been turned. Perhaps this is due to the fact that in the U.S, Apple is aggressively pushing schemes like iPhone Upgrade Program. A majority of iPhone users use their devices for more than a year and maybe this is something that justifies the iPhone 11 Pro and Pro Max’s higher price tag. It is also worth mentioning that Apple is also offering 0% interest payment plan for the new iPhones.

The iPhone 11 and iPhone 11 Pro are both powered by Apple’s new A13 Bionic chip. They feature improved 4K video recording, a Night mode in the camera app, improved 12MP FaceTime camera, longer battery life, and more. The iPhone 11 Pro series also comes with an improved Super Retina XDR display, an 18W USB-C fast charger, and more.

Are you upgrading to the new iPhone 11 Pro or Pro Max? Here is how you can trade-in your iPhone.

[via MacRumors]