‘Make in India’ iPhone XR Units Start Hitting Retail Stores

The first batch of ‘Make in India’ iPhone XR units have hit the retail stores in the country. Apple has been manufacturing older iPhones in India for the last two years now, but the addition of the iPhone XR is a major step from the company as this is a relatively newer iPhone that’s still very popular, especially in budget-conscious countries.

Apple had so far been manufacturing older iPhones like the iPhone 6s, iPhone 7 in India. The relatively newer iPhone 8, iPhone X and newer models were still being assembled in China.

There have been multiple reports of Apple working with its supply-chain partners to expand iPhone production in India. This move from the company further picked up the pace once the trade war between China and the United States escalated.

Last year, when the iPhone XR was first launched, it was priced exorbitantly in India which led to poor sales. A couple of months after release though, Apple dramatically slashed the price of the phone and brought it around $1000 (Rs 65,000). Since then, the iPhone XR has done extremely well in the country. At that time, Apple was still importing iPhone XR units in India so the company was taking a hit on its profit margins by absorbing the additional duties and taxes it was paying.

Now that Apple has started manufacturing the iPhone XR in India, the phone will not be subjected to such taxes. Post the launch of the iPhone 11 in India and probably due to the tax benefits, the iPhone XR has already seen a nice reduction in its price and is now available for Rs 44,990.

The iPhone 11 Pro and iPhone 11 Pro Max continue to be imported by Apple in the country and are subject to extremely high duties and taxes. No wonder then that the iPhone 11 Pro starts from $1,450 (Rs 99,900) in India.