Apple has finally launched the much-rumored 16-inch MacBook Pro. Apple marketing chief, Phil Schiller discussed the new 16-inch MacBook Pro in an interview. Schiller also took potshots at Chromebooks and expressed doubt on its ability to help students.
The Magic Keyboard has been the focal point of 16-inch MacBook Pro. Most of the hands-on are raving about the new scissor keys and improvised keyboard layout. Schiller told CNET that Apple took customer feedback seriously and learned that professionals like if the company baked in Magic Keyboard on the MacBook Pro.
As you know, a number of years ago we started a new keyboard technology with this butterfly keyboard and began it with MacBook. It had some things it did really well, like creating a much more stable key platform. It felt more firm and flat under your finger — some people really like that, but other people weren’t really happy with that. We got sort of a mixed reaction. We had some quality issues we had to work on. Over the years we’ve been refining that keyboard design, and we’re now on the third generation, and a lot of people are much happier with that as we’ve advanced and advanced it.
As we started to investigate specifically what pro users most wanted, a lot of times they would say, “I want something like this Magic Keyboard, I love that keyboard.”
Speaking about the return of physical Esc key, Schiller said it was the number one complaint about the Touchbar.
There is a fairly large number of customers who use the Touch Bar and see great benefit in some of its features, but there were also some complaints. If I were to rank the complaints, No. 1 was customers who like a physical Escape key. It was just a hard adaptation for a lot of people.
We decided that rather than just remove the Touch Bar and lose the benefits some people get, we could instead add the Escape key. While we were doing that, we had already in the MacBook Air created a discrete Touch ID button. People really like that. So the decision was made to keep the Touch Bar, but also to create room on either side for the Escape key and Touch ID key. That is the best solution for the largest number of people we’ve dealt with who had complaints — and kept something innovative that people were using with Touch Bar”
Potshots at Chromebook
Schiller took potshots at Chromebook when he was asked about the growth of Chrome OS.
Kids who are really into learning and want to learn will have better success. It’s not hard to understand why kids aren’t engaged in a classroom without applying technology in a way that inspires them. You need to have these cutting-edge learning tools to help kids really achieve their best results.
Yet Chromebooks don’t do that. Chromebooks have gotten to the classroom because, frankly, they’re cheap testing tools for required testing. If all you want to do is test kids, well, maybe a cheap notebook will do that. But they’re not going to succeed.”