Despite numbers suggesting otherwise, Apple is reportedly “thrilled” with the response of Apple TV+. While the company has not yet released any official numbers, the report citing sources say that the streaming service has drawn millions of users and they are on average spending over an hour on it.
Apple is offering a free 7-day trial to new Apple TV+ subscribers. For customers who purchased an iPhone, iPad, Mac, or Apple TV on or after September 12th, the company is offering a one-year subscription for free. The sources failed to mention how many were paying customers and how many were on the trial plan.
A knowledgeable source said Apple insiders were impressed by the volume of activity on the platform, which spiked by triple digits this past weekend after the fanfare for the Nov. 1 debut.
As per the sources, most viewers who watched at least one episode of any of the major four series on Apple TV+ went on to see at least one more episode. The four core shows on Apple TV+ include “See,” “For All Mankind,” “Dickinson,” and “The Morning Show.” Apple has already renewed all these shows for another season.
There is no word on how the other kid-focused shows on Apple TV+ have done. Apple will be releasing a new episode of all its core series — except for “Dickinson” — on Friday every week. For “Dickinson,” it released all the 10 episodes of the season at one go.[Via Variety]