It looks like Apple TV+ has had a less than stellar launch. As per analytics firm Parrot analytics, all the new shows on Apple TV+ have generated low to modest interest at best.
The data is based on viewer interest measured over a period of 24 hours after the launch of Apple TV+. None of Apple’s content managed to break the top 20 in terms of audience demand. ‘See’ starring Jason Mamoa recorded the highest levels of interest but failed to make it into the top 20.
Despite starring Jennifer Aniston and Reese Witherspoon, the flagship Apple TV+ show “The Morning Show” ranked below “See,” “For all Mankind,” and “Dickinson” in the U.S. Worldwide, it generated the least interest among all the shows on Apple TV+.
The low interest in Apple TV+ shows is present not just in the United States but in all other markets of the world as well. The demand was higher in English-speaking nations with the U.S. leading the charts followed by the U.K. and Canada.
The silver lining here is that interest in Apple’s TV shows increased by about 30% a couple of days after their premiere. However, whether the demand is sustained or not is something that will depend on how good the content is. Almost all the Apple TV+ shows received largely negative or average reviews from critics and the word of mouth is not really strong for them which means viewer interest is likely only going to drop in the coming days and weeks.
Apple clearly has its task cut with Apple TV+. The company has given a free year of Apple TV+ subscription to all new iPhone, iPad, Mac, and Apple TV customers, but to make them stick after the free period, it will have to step up its game in the content department. After all, viewers are only going to come to a streaming service if it has good content. Things are only going to get worse for Apple TV+ from next week once Disney+ is launched.