The number of smartwatch users has been steadily rising over the years. Every year Apple unveils a new Watch and so do other manufacturers like Fitbit. New data from Consumer Intelligence Research Partner shows some light on how iPhone users are more likely to buy smartwatch as compared to Android users.
The report says that 19 percent of iPhone users own Apple Watch while 10 percent of them own FitBit. Meanwhile, only 5 percent of Android users are likely to own Fitbit and 4 percent a Samsung smartwatch.
Among the relatively small share of all smartphone buyers that have any kind of smartwatch, iPhone buyers are twice as likely to own one than Android buyers,” said Josh Lowitz, CIRP Partner and Co-Founder.
Not surprisingly, Apple Watch is the leading smartwatch for iPhone buyers, while about half as many own a Fitbit. Until now, Fitbit was a neutral brand, but now becomes part of the Google-Android-Pixel-Nest universe. This creates an interesting new Android entry point into the Apple ecosystem, with a decent percentage of iPhone owners now using a wearable that becomes a more Android-friendly device. Also, among the small percentage of Android owners that have a smartwatch, Samsung and Fitbit have roughly equal shares.
It seems like smartwatch manufacturers would have a lot more customers by targeting iPhone users. Perhaps this is one of the reasons why Google acquired Fitbit in a 2.1-Billion deal. We also need to keep in mind that Android devices are spread across a wider price range. In developing markets like India, sub $100 Android phones form the entry barrier. That apart Google’s Android Wear failed to take off and the wearOS doesn’t seem to be doing that great either.