Report Says iPhone XR Was the Highest Selling Smartphone in 2019

iPhone XR side profile

Data from research company Omdia points to Apple selling 46.3 million iPhone XR units in 2019 making it the highest-selling smartphone worldwide. This is also double the units of what Apple managed to ship in 2018: 23.1 million vs 46.3 million.

As for the iPhone 11, Apple managed to ship an impressive 37.3 million units and took the second spot despite it launching towards the end of the third quarter.

Omdia research firm was established following the merger of the research division of Informa Tech and IHS Markit’s technology research portfolio.

While Apple took the top two spots, Samsung dominated the top 10 list with five devices. The Galaxy A10, A50, and A20 came in third, fourth, and fifth respectively. This was followed by the iPhone 11 Pro Max taking the sixth spot with Apple estimated to have shipped 17.6 million units of the device. The iPhone 8 was a close seventh with 17.4 million units. Xiaomi’s Redmi Note 7 took the eighth spot with 16.4 million units. Lastly for Apple, the iPhone 11 Pro grabbed the ninth spot with 15.5 million units sold in 2019.

Combined, Samsung and Apple accounted for nine of the top 10 smartphones sold worldwide in 2019.

“Apple has consistently owned the first and second positions in the global smartphone model shipment ranking, with the company maintaining this dominant position for more than five years running,” said Jusy Hong, smartphone research and analysis director at Omdia. “The company’s continued dominance on this front is all the more remarkable when considering that Apple’s price hikes caused overall iPhone shipments to decline last year. By limiting the number of models it offers compared to its top competitors, Apple has been able to concentrate its sales on a few smartphones that have broad appeal, like the iPhone XR.”

The report also says that Samsung dominated the shipment of 5G smartphones in 2019. In total, 14.7 million 5G smartphones were shipped in 2019, with Samsung accounting for nearly half of it. The company shipped 2.6 million units of the Galaxy Note10+ 5G, with Huawei’s Mate 30 Pro 5G coming in a close second with 2.5 million units.

Our Take

Apple is the only company to have dominated the list of the top 10 selling smartphones worldwide with premium flagship smartphones. While Samsung had the most number of devices in the list, all of them were budget or mid-range smartphones. The iPhone 11 should be the most popular smartphone in 2020 thanks to its $699 price tag, improved camera performance, longer battery life, and other improvements.