It is no secret that Apple generates a decent revenue from the App Store. A report by Sensor Tower tells us that Apple has generated a revenue of $32.8 billion globally from the App Store. Interestingly, the App Store revenue is nearly double as that earned by the Play Store during the first half of 2020.
Apple Executive Defends Company’s App Store Policies, Says It Offers Level Playing Field to Developers
Apple offers multiple ways in which you can add funds to your account. iTunes Gift Card is one of the ways and the other is adding funds directly to your Apple ID. Now Apple is offering a 10% bonus on funds added to Apple ID. In other words, you can earn as much as $20 discount when you add $200 to Apple ID.
U.S. antitrust regulators are scrutinizing Apple for App Store rules which allows it to take a 30% cut from App Store IAP transactions from app developers as a part of their ongoing antitrust investigation.
App Store is known for quality apps and placing stringent checks for app approval. Developers are crying foul and blaming Apple for blocking bug fixes update over minor violations. Just prior to the WWDC 2020, Apple rejected the ‘Hey’ email app bug fix update(approved later) for not including In-App Purchases. Now for the first time, Apple will allow developers to “challenge” the guidelines of the app review process.
Apple will start removing thousands of games from the Chinese App Store from next month. Developers selling games on the Chinese App Store need to get prior approval from the government along with the relevant license. The rule has been there since 2016 but Apple never enforced it. Earlier this year, the company sent out an email informing developers that they have until the end of June 2020 to get the license and submit the approval number to it.
Hey CEO’s Open Letter to Apple Highlights the Lack of Choice on the App Store Hurting Relationship with Customers
Apple has managed to create quite a controversy this week by refusing app updates for the Hey email app until it gets around to adding IAP support. This has led to a number of app developers expressing their displeasure on App Store policies and Apple being heavily scrutinized for its behavior. Now, Hey’s CEO Jason Fried has written an open letter on the App Store payment policies and how it impacts an app developer’s relationship with its customers.
Apple is quite stringent when it comes to the rules of its ecosystem. It keeps on rejecting plenty of apps and games, even from big-name brands. After rejecting App Store updates from Basecamp’s new email app Hey, Apple has reportedly dismissed Facebook’s gaming app once again. Yes, the app was denied earlier multiple times, here’s why.
Apple’s Services business has been growing at a rapid pace and with every passing year, it is posting record revenues. In fact, the Services business itself is now raking in over $12 billion in revenue for Apple every year. The App Store has been a major reason behind the growth of the Services revenue. However, Apple’s tight grip over the App Store and its revenue-sharing policies are affecting app developers which have made the store such a big success.
Basecamp co-founder and CTO David Heinemeier launched a new email service Hey.com earlier this week that allows one to have a two-letter email address for $999/year or a three-letter one for $375/year. A four-letter or slightly longer email address will cost users $99/year. The service has run into early troubles as Apple has threatened to remove the Hey.com app from the App Store if the company does not add IAP to it. This will ensure that Apple gets a slice of the revenue generated by the app through IAPs.