Apple is a secret company as far as its new products goes, and while the Rumor Mill won’t stop chiming in on the oft-rumored Apple Car, the Cupertino-based company hasn’t confirmed anything just yet.
Apple CEO Tim Cook was interviewed on stage during the opening night of the WSJDLive conference in Palm Springs, California, on Monday — during which he talked about Apple TV, Apple Watch, Apple Music, the rumored Apple Car, and more.
Mission Motors has been forced to cease operations as Apple’s own electric car ambitions poach talent
While Apple hasn’t officially announced an electric car being in the works, “Project Titan” is all but solidified in the minds of the world, especially with as much talent as the company continues to add to its unofficial team.
For many, Apple’s oft-rumored, “now a project” electric car really only has one competitor: Tesla.
There is nothing to suggest Apple will be successful in the electric car business, according to one former GM Vice Chairman. Bob Lutz insists no vehicle manufacturer has made a nickel on electric cars so far, and that Apple shareholders should be concerned about the company’s proposed move into this business.
The Apple Car rumors and reports effectively popped up out of the blue, but quickly caught fire and spread, with the general consensus that, remarkably, Apple is indeed building an electric car.
Apple’s first self-driving car could arrive earlier than anticipated after the Cupertino company discussed plans to begin public testing with California officials. Apple executives have reportedly held talks with the DMV’s autonomous automobile experts.
Apple’s Project Titan is coming along, and some believe much faster than others might expect, and Apple is certainly not slowing down on hires.
According to a report from Reuters, Daimler, the parent company of Mercedes Benz, is open to “different types” of cooperation with Apple and even Google in the future for cars of the next generation.
Apple has been continuously hiring new individuals to join up within its Project Titan, the endeavor focused on bringing an electric car with an Apple logo to the market. Now, a new report indicates it could be coming faster than previously speculated.