Apple has been streamlining its global marketing efforts and that has led to the company restructuring its relationship with TBWA\Media Arts Lab, its ad agency. Instead of “localizing” ads for major markets, Apple is now focusing on creating digital and regional campaigns.
Apple has acquired an Israel-based machine learning startup RealFace whose facial recognition technology can be used for authentication purposes. The Tel Aviv-based company was founded in 2014 and had reportedly developed an AI for recognising human faces.
Apple Dropped To Fifth Position in China’s Smartphone Market in 2016 As Chinese OEMs Made Significant Progress
Apple might have sold a record-breaking 78.3 million iPhone units in the last quarter of 2016 and overall had a great 2016. However, despite making heavy investments in China and rapid expansion, the company lost market share in China to other local Chinese OEMs.
Apple plans to start its Indian manufacturing plant set up by Wistron by assembling 3-4 lakh units of the iPhone SE. The company will not be waiting for the Indian government’s final approval on its list of concessions before starting with the production.
On an annual basis, Fortune releases a list of the world’s most admired companies, and, as has been the case for a decade now, Apple’s name takes the crown.
Apple today announced that it will be holding the 28th annual WWDC at the McEnery Convention Center in San Jose this year from June 5-9. The company is returning to the venue after 16 years.
Apple is reportedly in talks with Chinese OLED display maker BOE Technology to secure OLED panels for next-generation iPhones. The Cupertino company has been testing OLED panels from BOE since quite a few months now but is yet to take a final decision on whether it will be sourcing panels from it in the future or not.
The stock market is a tumultuous roller coaster, with prices rising and falling on a regular basis.
First Trailer of ‘Planet of the Apps’ Released; Show To Debut in Spring on Apple Music and Dedicated App
Speaking at the Code Conference, Eddy Cue and producer Ben Silverman talked about and released the first trailer of Apple’s upcoming Planet of the Apps show. The interview from both executives also revealed new information about the show.
Last year, Apple announced a partnership with LG that would see the latter company rolling out 4K and 5K displays under the UltraFine brand.