Apple is trying to pivot Apple News+ to audio. The company has requested permission from a number of publishers on its platform to produce audio versions of their stories. The Cupertino company itself will bear the production costs. It also intends to compensate publishers for their audio content in the same way as it does for their text content on the platform.
Just for this weekend, Apple is offering a three-month trial of Apple News+ to new subscribers in the U.S. and Canada. The service typically comes with a one-month trial period.
Apple News+ was off to a great start when it first launched in March this year garnering over 200k+ subscribers within two days of its launch. However, since then, the service seems to have struggled to gain subscribers after the initial rush.
It has not been that long since Apple officially lifted the curtain on Apple News+, one of the many different subscription services the company announced earlier this year. And while first impressions of the platform from a reader’s perspective were solid enough, it turns out some publishers aren’t too pleased.
In March, Apple officially unveiled Apple News+, a brand new subscription service built upon digital magazine spines (and some digital newspapers). To build that service, Apple needed to acquire the “Netflix of magazines”, Texture. A new report aims to shed some light on just how much that acquisition last year cost Apple.
Last month, Apple rolled out Apple News+ where it aims to offer subscribers an all-you-can-eat subscription to popular magazines and newspapers. Apple is building Apple News+ on its Texture acquisition which offered a similar option to its subscribers.
Last month, Apple launched Apple News+ amidst quite a bit of fanfare. While all-you-can-eat subscription services are nothing new, Apple jumping into the market will always have some major implications. Despite Apple’s prowess, Apple News+ has had a less than stellar start with around 200,000 people signing up for it within 48 hours of launch.
New Report Sheds Light on the Failed Negotiations Led by Eddy Cue to Add New York Times, Washington Post to Apple News+
Apple News+ debuted in March, and, with it, over 300 magazines and a couple of major newspapers along with it.
Apple acquired the “Netflix for magazines” service, Texture, back in March of 2018. It took just under a month for the company to turn things around and announce a brand new in-house service following that acquisition.