Apple News

Apple Files 14-Point Counter Appeal Against the Recent European Commission Ruling

Apple has today filed a 14-point counter-appeal against the European Commission’s ruling which said that Apple had to pay $14 billion in back taxes.

Apple Changes Marketing Strategy To Favor Regional and Digital Ads

Apple Changes Marketing Strategy To Favor Regional and Digital Ads

Apple has been streamlining its global marketing efforts and that has led to the company restructuring its relationship with TBWA\Media Arts Lab, its ad agency. Instead of “localizing” ads for major markets, Apple is now focusing on creating digital and regional campaigns.

Apple Acquires Israeli Startup RealFace Known For Its Facial Recognition Technology

Apple Acquires Israeli Startup RealFace Known For Its Facial Recognition Technology

Apple has acquired an Israel-based machine learning startup RealFace whose facial recognition technology can be used for authentication purposes. The Tel Aviv-based company was founded in 2014 and had reportedly developed an AI for recognising human faces.

Apple Dropped To Fifth Position in China’s Smartphone Market in 2016 As Chinese OEMs Made Significant Progress

Apple Dropped To Fifth Position in China’s Smartphone Market in 2016 As Chinese OEMs Made Significant Progress

Apple might have sold a record-breaking 78.3 million iPhone units in the last quarter of 2016 and overall had a great 2016. However, despite making heavy investments in China and rapid expansion, the company lost market share in China to other local Chinese OEMs.

Apple To Start Indian Manufacturing Unit with iPhone SE Assembly First

Apple To Start Indian Manufacturing Unit with iPhone SE Assembly First

Apple plans to start its Indian manufacturing plant set up by Wistron by assembling 3-4 lakh units of the iPhone SE. The company will not be waiting for the Indian government’s final approval on its list of concessions before starting with the production.

Apple is Fortune’s ‘Most Admired Company’ for the 10th Year in a Row

Apple is Fortune’s ‘Most Admired Company’ for the 10th Year in a Row

On an annual basis, Fortune releases a list of the world’s most admired companies, and, as has been the case for a decade now, Apple’s name takes the crown.

WWDC 2017 to Take Place from June 5-9 in San Jose

WWDC 2017 to Take Place from June 5-9 in San Jose

Apple today announced that it will be holding the 28th annual WWDC at the McEnery Convention Center in San Jose this year from June 5-9. The company is returning to the venue after 16 years.

Apple Mulling Adding Chinese Company BOE As OLED Supplier For Future iPhones

Apple Mulling Adding Chinese Company BOE As OLED Supplier For Future iPhones

Apple is reportedly in talks with Chinese OLED display maker BOE Technology to secure OLED panels for next-generation iPhones. The Cupertino company has been testing OLED panels from BOE since quite a few months now but is yet to take a final decision on whether it will be sourcing panels from it in the future or not.

Apple Stock Reaches Highest Price to Date

Apple Stock Reaches Highest Price to Date

The stock market is a tumultuous roller coaster, with prices rising and falling on a regular basis.

First Trailer of ‘Planet of the Apps’ Released; Show To Debut in Spring on Apple Music and Dedicated App

First Trailer of ‘Planet of the Apps’ Released; Show To Debut in Spring on Apple Music and Dedicated App

Speaking at the Code Conference, Eddy Cue and producer Ben Silverman talked about and released the first trailer of Apple’s upcoming Planet of the Apps show. The interview from both executives also revealed new information about the show.