Apple has decided to start funding podcasts in order to compete with Spotify. The news had a negative effect on Spotify stocks which took a 2 percent hit. Apple’s focus on podcasts is only likely to impact Spotify’s plans to become the one-stop-shop for all podcast needs.
Podcasts are important to Apple, building one of the largest and best platforms for podcast creators to launch their shows. However, the experience on the web was about as barebones as it could be. That finally changed this week.
There’s no denying that podcasts are a big deal, and the ad platforms that serve the listening community are just as important.
Apple’s Podcasts app finally makes its way to the Apple Watch with the watchOS 5 software update. It works similar to the Music app, both as a remote control for playback on your iPhone and as a standalone playback device. Yes! You can now play and stream podcasts episodes directly on your Apple Watch (using Wi-Fi or Cellular), no iPhone necessary!
The iOS 11 update to the Apple Podcasts app hasn’t been well received. In an effort to simplify the app, Apple has ended up with an app where everything is now one tap further than it used to be. The new Podcasts app brings Apple Music style UI to Podcasts app. The Now Playing controls, queue management and option menus are lifted directly from the Music app.
The Podcasts app in iOS 11 has been redesigned. One the face of it, the Apple Music inspired design doesn’t instill much confidence. But the new app is a breath of fresh air and brings a much-needed visual update. It’s now much easier to add and listen to podcasts. Plus, the new Podcasts app will even recommend you a couple of podcasts as it learns your taste.
The attention towards podcasts has only intensified over the years, and Apple’s been at least one source for fans to get their fix.