Apple has been calling the Apple TV a “hobby” ever since it was first introduced, but what if the device had much more potential beyond accessing content (TV shows, movies, music) from the iTunes Store. Its AirPlay capabilities have already shown us that beaming games off your iOS device to your TV’s large screen is a bit like console gaming, but not many games take advantage of that.
Jeffries analyst Peter Misek has told his clients in a research note that according to his sources, Apple may be planning a television related media event next month.
Misek doesn’t expect Apple to launch the rumored television set, but expects Apple to set the stage for the device by launching tools and an SDK that will allow developers to develop third-party apps for the current Apple TV set-top box.
Apple has always maintained that Apple TV is nothing more than “a hobby”.
However, ever since an excerpt from Steve Jobs biography revealed that he felt that he had finally cracked integrated Television sets, the chatter about Apple possibly releasing Televisions sets has got louder.
Like I, and others, have postulated—Apple TV a hobby, my tushie it is. Tim Cook sees the big play is media distribution and if inklings (if we don’t use ink anymore are these diglings?) are correct, Apple might already be working with cable companies to see how much capacity might be needed for a new (and not the puck) Apple TV device.
Ever since Steve Jobs biography revealed that he felt that he had finally cracked integrated Television sets, there has been chatter that Apple will release iOS based television sets as early as this year.
It has been speculated that Apple could launch the television set as early as the end of the year or early next year. Earlier in the week, an analyst claimed that Apple Television set is already in “full production”.
Yesterday, Wall Street Journal reported that Apple may be seeking a less radical path to expand in television than it has contemplated in the past.
According to ’people familiar with the matter’ Apple is negotiating with cable operators to use Apple TV device as a set-top box.