During the earnings call earlier today, Apple’s CEO Tim Cook responded to a number of questions about Apple’s marketshare, iPhone with bigger screen, product pipeline, Apple TV etc.
Gene Munster is at it again. Today while talking to Bloomberg (only audio is available), he is sticking to his guns that not only is an Apple Television set coming, but it’s still coming this year. And just as strongly I’ll stick to Apple isn’t going to make a television (there is really little margin in that business), but a better set-top box. Today Gene Munster add on something I can believe though—Apple making a better remote control.
AllThingsD published an op-ed piece by Jeremy Allaire CEO of Brightcove with the engaging title “All I Want for Xmas Is My Apple TV”, which goes on to describe what an Apple Television set would be like and why Apple is most certainly building it. I think he’s close, and I like the mockups created for the article, but I still don’t think Apple is after the big screen.
From the “rumor that just won’t die department”, the Wall Street Journal is reporting that Apple is working with component suppliers in Asia to test several TV set designs. Not to dash everyone’s hopes for an iTV in the near future, but one source did say that “It isn’t a formal project yet. It is still in the early stage of testing,”. Maybe the pragmatic view is: “Yes, of course they are.” The truth is though, I don’t want an Apple TV, I want a better cable box and PVR and I think that’s how Apple can get TV to jump forward 30 years.
Of late, all we’ve heard about the Apple Television are either Tim Cook’s comments on how awful the current TV setup is or Gene Munster’s yearly hyperbole filled research notes (incorrectly) predicting that Apple will finally launch a TV this year.
Apple has always maintained that Apple TV is nothing more than “a hobby”.
However, ever since an excerpt from Steve Jobs biography revealed that he felt that he had finally cracked integrated Television sets, the chatter about Apple possibly releasing Televisions sets has got louder.
The year is coming to a close and analysts, pundits, and even simpler scriveners like me are starting on their crystal ball gazing predictions for Apple next year. Boy Genius Report quotes analyst Adnaan Ahmad’s predictions for next year including a cheap iPhone, an Apple Television, and a MacBook Air running iOS. Thoughts? Read on.