Before the 4K Apple TV was to launch, rumors surrounding the device pointed to it coming with Dolby Atmos support. However, at the launch event, Apple only highlighted the 4K streaming capability of the box without any mention of Dolby Atmos. Turns out, the company plans on adding support for Dolby Atmos to the 4K Apple TV through a future tvOS software update.
The Apple TV 4K, Apple’s brand new set-top box, is scheduled to launch this Friday, September 22. Ahead of that, Apple is priming iTunes to start showcasing 4K HDR content.
Yesterday, one of the many announcements Apple made was that it would (finally) have 4K UHD films available to buy from iTunes, which would go right along with the Apple TV 4K the company announced, too.
Apple’s ‘Let’s Meet at Our Place’ Event Wrap-up: iPhone X, iPhone 8, Apple Watch Series 3, and Apple TV 4K
Today marked the launch of the tenth-anniversary iPhone, what is now known as the iPhone X (pronounced iPhone Ten, mind you), and the company harkened its arrival with the famous Steve Jobs line, “One more thing.”
Watching movies and TV shows in 4K Ultra HD (UHD) in the comfort of the living room has become a standard selling point for many set-top boxes and other streaming devices, and Apple is looking to get in on the bandwagon too with its own Apple TV.
The weekend saw a lot of details surface regarding future Apple products, including the upcoming and oft-rumored Apple TV with 4K HDR support.
Developer Steve Troughton-Smith has uncovered some interesting details pertaining to the 4K Apple TV which is expected to be launched tomorrow. The internal code accessed as part of an extensive Apple leak has revealed the presence of the Apple A10X Fusion chipset underneath the upcoming Apple TV refresh. The device will also have 3GB of RAM, apparently.
Ahead of Apple’s big event next Tuesday, the company has freshly added four new TV executives to its content team. The company is expected to make some major announcements alongside the next gen Apple TV on Sep 12. It has been rumored that Apple is looking to add some new content to its platform in order to give itself a leg up over the competition. Apple has included Sony executives Kim Rozenfeld, Max Aronson, Ali Woodruff and the former head of publicity at WGN America, Rita Cooper Lee.
Amidst rumors of Apple launching a new 4K HDR capable Apple TV, developer Steve Troughton-Smith has managed to gather screenshots of the tvOS simulator suggesting that 4K support is on its way.
There are a variety of different ways that Apple brings in money on a regular basis, from hardware, software, and a mixture of both.