In a note to investor, Piper Jaffray Analyst Gene Munster said the Amazon TV should be a wake call to Apple that it must look at the Apple TV as a “focus product line” instead of a hobby. Munster is well-known Apple analyst, who repeatedly predicted Apple was working on a full Television set that has yet to debut.
Rumors hint at an upcoming Apple TV refresh sometime this year, with most people assuming Apple will release another set-top box. German magazine Curved looked beyond the set-top box this time and imagined the Apple TV as an HDMI compatible stick.
Apple bundling a $25 iTunes Gift Card with the Apple TV; sparks off speculation of next-gen Apple TV
In what is claimed to be a stock clearance drive, Apple is offering a $25 gift card with every purchase of its current gen Apple TV. Rumors of Apple preparing to launch a refresh to this home media device have been floating around the internet for quite a while now, so this new move doesn’t surprise us.
According to Bloomberg, Apple is working on a new Apple TV that’ll debut later this year. Apple is allegedly in talks with pay TV provider Time Warner Cable and other partners to provide content for the product.
Until now, Apple has maintained that Apple TV is a hobby, and has kept it hidden on its website.
However, it looks like that is about to change as 9to5Mac has noticed that Apple has just updated its website, and finally added Apple TV as a product, just like the Mac, iPhone, iPad and iPod touch on its online store.