A new Apple TV concept video takes a guess at how the next Apple TV or the much rumored full-blown Apple Television might look like. It takes the existing UI and adds a number of additional features to it, including Siri, Live TV and use iOS devices like iPad mini as a remote.
Although Apple calls the Apple TV a “hobby” it is an interesting product to watch, since it is indicative of the company’s future in the living room entertainment market segment. To emerge as a dominant player in this area, Apple’s looking for software engineering managers who are capable enough to lead the development of “next generation” features of the Apple TV.
Shortly after rumors of an Apple TV media event in March were debunked, TechCrunch contributor MG Siegler, based on his own sources, claims that Apple’s lining up something TV related for this fall. While he doesn’t have any specifics as to whether this would be about Apple’s long rumored full-fledged television or an SDK, he believes that third party apps would be a vital part of the equation.
In a recent lecture at the University of Texas LBJ School of Public Affairs, Valve co-founder Gabe Newell talked about the future of console and living room gaming. Valve and Steam have brought a lot of great games to Mac and PC desktops alike and Newell would like to Steam’s reach extend into the living room with a SteamBox, but only if they can launch something before Apple steps into the fray.
The details about the next generation Apple TV continue to leak. We first got the hints that Apple was planning to launch the next generation Apple TV, when it quietly released the iOS 6.1 firmware for an Apple TV device with code named J33I (the code name of the third generation Apple TV is J33).
Then earlier in the day, an FCC document revealed that the new Apple TV will be slightly smaller than Apple TV 3.