A Bloomberg report claims that Apple TV+ surpassed 10 million subscribers in February. It also details that the company is changing its strategy as it is now buying rights to older TV shows and movies for the streaming service.
To keep people entertained while they are stuck at home, Apple has gone ahead and made selected Apple TV+ content completely free to watch for a limited time.
Apple TV+ has garnered rave reviews ever since it was released last November. The streaming service boasts of Originals and Apple had promised to add new shows regularly. In order to promote Apple TV+ the company is offering a free year of subscription for those who purchased new Apple hardware. Despite several reminders, it seems like users are not opting for free Apple TV+ subscription.
As an introductory offer, Apple gave a free year of Apple TV+ for those who bought any Apple hardware between September and November 1. Now the offer is about to expire and today is the last day to claim the same.
According to a new report from The Wall Street Journal, Apple TV+ has an estimated subscriber count of 33.6 million. This puts the user base of the video streaming service from Apple ahead of Hulu and Disney+, which have 31.8 and 23.2 million subscribers respectively.
Apple TV+ has had a lukewarm launch with a limited number of TV shows and movies. The limited content library means that the streaming service has failed to attract audiences despite the marketing push of Apple. Now, in a bid to get more content onboard Apple TV+, Apple is looking to sign a content deal with MGM Holdings.
When Apple TV+ first launched, all the original shows on the platform received average to less than favorable reviews. Among them, “The Morning Show” starring Jennifer Aniston and Reese Witherspoon was considered the best of the lot. Now, as per Variety, “The Morning Show” has become the first Apple TV+ show to be nominated for Golden Globe awards.
A number of Apple TV 4K owners are reporting that they are not able to stream content in Dolby Vision HDR on their compatible 4K TVs.
Despite numbers suggesting otherwise, Apple is reportedly “thrilled” with the response of Apple TV+. While the company has not yet released any official numbers, the report citing sources say that the streaming service has drawn millions of users and they are on average spending over an hour on it.