At the beginning of June, a report surfaced that CBS would be rolling out a Showtime standalone streaming service, and it didn’t take long before that was officially confirmed.
Apple TV Apps
In early August, it was revealed that the NFL Now app would be launching in the same month for Apple TV. Now, two weeks later, the app is officially available for Apple’s set-top box.
The NFL Now app that was revealed just a few days ago is now official, and if you own an iOS-based device with iOS 7 or later, or have a current Apple TV sitting nearby, you can access the deepest NFL video library anywhere whenever you want. Plus, plenty of other bonuses for NFL fans out there.
At this year’s Worldwide Developers Conference, Apple unveiled iOS 8 and a plethora of new features that are designed to bring new life to their mobile platform. At the same time, though, they wanted to put a lot of focus on the synergy between their mobile software and the operating system geared towards their Macs. They call it Continuity, and while they had specific features that fell into the category, there are other features that could easily fall into that idea. One of them is Family Sharing, and Apple TV is looking to get into the sharing is caring mentality.
Though Apple TV’s sales have been picking up, Apple hasn’t yet released an SDK for the platform to open it to third party developers. Instead, developers have been using the iOS SDK to pair devices with the Apple TV using AirPlay, the most notable example being Real Racing.
Shortly after rumors of an Apple TV media event in March were debunked, TechCrunch contributor MG Siegler, based on his own sources, claims that Apple’s lining up something TV related for this fall. While he doesn’t have any specifics as to whether this would be about Apple’s long rumored full-fledged television or an SDK, he believes that third party apps would be a vital part of the equation.