Although Apple calls the Apple TV a “hobby” it is an interesting product to watch, since it is indicative of the company’s future in the living room entertainment market segment. To emerge as a dominant player in this area, Apple’s looking for software engineering managers who are capable enough to lead the development of “next generation” features of the Apple TV.
Shortly after rumors of an Apple TV media event in March were debunked, TechCrunch contributor MG Siegler, based on his own sources, claims that Apple’s lining up something TV related for this fall. While he doesn’t have any specifics as to whether this would be about Apple’s long rumored full-fledged television or an SDK, he believes that third party apps would be a vital part of the equation.
Apple has been calling the Apple TV a “hobby” ever since it was first introduced, but what if the device had much more potential beyond accessing content (TV shows, movies, music) from the iTunes Store. Its AirPlay capabilities have already shown us that beaming games off your iOS device to your TV’s large screen is a bit like console gaming, but not many games take advantage of that.
Jeffries analyst Peter Misek has told his clients in a research note that according to his sources, Apple may be planning a television related media event next month.
Misek doesn’t expect Apple to launch the rumored television set, but expects Apple to set the stage for the device by launching tools and an SDK that will allow developers to develop third-party apps for the current Apple TV set-top box.
If you are facing issues with the Remote app then you may want to update it as Apple has just released an update, which includes seveal improvements for stability, search results, rating songs and sorting podcasts.
The details about the next generation Apple TV continue to leak. We first got the hints that Apple was planning to launch the next generation Apple TV, when it quietly released the iOS 6.1 firmware for an Apple TV device with code named J33I (the code name of the third generation Apple TV is J33).
Then earlier in the day, an FCC document revealed that the new Apple TV will be slightly smaller than Apple TV 3.
When I finally bought an Apple TV late last year, beyond streaming music and videos, one of the first things I did was to fire up a few games I knew had some kind of dual screen experience. Frankly, there weren’t too many to try, and really none of them blew me away to the point where I’ve played another game through my Apple TV.
Seems like a shame, doesn’t it? Which begs the question, why aren’t there more games that take advantage of AirPlay and why aren’t the ones that are available better?