Today is a big day for Apple TV, both the set-top box and the Apple TV app, now that the Amazon Prime Video app is officially available.
Back in June of this year, Apple didn’t have a lot to announce in terms of software changes for the Apple TV. But it did announce the impending arrival of the Amazon Prime Video app for the set-top box.
Amazon’s Prime Video service has been one of the set-top box’s most oft-requested additions, and back in June Apple announced it would finally be arriving on the Apple TV at some point in the future.
If there’s one thing everybody knows about Apple, it is that the company makes premium products. Barring a few offerings like the iPhone SE, the iPad 2017 or the MacBook Air, most other Apple products occupy the high-end spectrum of the category they are in.
Ever since Apple confirmed earlier this year that Amazon was finally bringing its Prime Video service to the Apple TV, many customers have been waiting impatiently for the service’s arrival.
Before the 4K Apple TV was to launch, rumors surrounding the device pointed to it coming with Dolby Atmos support. However, at the launch event, Apple only highlighted the 4K streaming capability of the box without any mention of Dolby Atmos. Turns out, the company plans on adding support for Dolby Atmos to the 4K Apple TV through a future tvOS software update.
The Apple TV 4K, Apple’s brand new set-top box, is scheduled to launch this Friday, September 22. Ahead of that, Apple is priming iTunes to start showcasing 4K HDR content.
Yesterday, one of the many announcements Apple made was that it would (finally) have 4K UHD films available to buy from iTunes, which would go right along with the Apple TV 4K the company announced, too.
Apple’s ‘Let’s Meet at Our Place’ Event Wrap-up: iPhone X, iPhone 8, Apple Watch Series 3, and Apple TV 4K
Today marked the launch of the tenth-anniversary iPhone, what is now known as the iPhone X (pronounced iPhone Ten, mind you), and the company harkened its arrival with the famous Steve Jobs line, “One more thing.”
Watching movies and TV shows in 4K Ultra HD (UHD) in the comfort of the living room has become a standard selling point for many set-top boxes and other streaming devices, and Apple is looking to get in on the bandwagon too with its own Apple TV.