As Apple TV continues to expand its TV and movie lineup, some of the more common channels on “regular TV” are starting to make an appearance.
Apple issued invites to members of the press for its upcoming media event on Thursday, October 16 at the Town Hall auditorium on its Cupertino-based campus. The tagline for the invite was “it’s been way too long,” leading many to speculate as to what Apple could potentially be hinting at with this message. We have a possible explanation ahead.
In late July, it was rumored that Apple would be adding the FXNOW channel to their Apple TV lineup, and along with it something called “Simpsons World,” which would be a one-stop shop for all Simpsons content. On Tuesday, September 23, at least half of that came to fruition.
Following the public release of the iOS 8 software update for compatible iPhone, iPad and iPod touch models, Apple has also gone ahead and released a software update for Apple TV that features a brand new Beats Music channel, visual overhaul with minimalistic icons and support for iOS 8 features like Family Sharing and iCloud Photo Support.
With just one week until the exciting iTunes Festival kicks off in London, featuring a number of prominent and critically acclaimed artists and singers, including Calvin Harris, David Guetta, Tony Bennett, Pharrell Williams, The Script and more, Apple has added an official iTunes Festival channel to Apple TV so that users can live stream the concert through the set-top box throughout September.
In early August, it was revealed that the NFL Now app would be launching in the same month for Apple TV. Now, two weeks later, the app is officially available for Apple’s set-top box.
Back in February of this year, the Cupertino-based company ran a quick promotion for anyone who was thinking about buying an Apple TV, sweetening the deal with a bundled $25 iTunes gift card. They’re back at it again, this time with an eye towards the iTunes Festival in London.