Rumors suggest Apple is working on a new Apple TV, with new hardware and software that’ll add support for Apps, games and more. Sources for these rumors include the WSJ, 9to5Mac and even iOS 7 itself. Adding more fuel to the fire is the latest tidbit about the Apple TV, which comes from none other than Comcast and Time Warner.
In a note to investor, Piper Jaffray Analyst Gene Munster said the Amazon TV should be a wake call to Apple that it must look at the Apple TV as a “focus product line” instead of a hobby. Munster is well-known Apple analyst, who repeatedly predicted Apple was working on a full Television set that has yet to debut.
Amazon has just unveiled the Fire TV home set top box as several rumors in the past had suggested. The online retail giant was long expected to venture its way into the home entertainment segment given its vast collection of content through services like Prime.
One of the key competitors of Apple TV in the market is Roku which offers pretty much the same functionality but with a lot more versatility. The CEO and founder of Roku, Anthony Wood has now taken a dig at Apple TV, claiming that it’s merely a companion accessory for the iPad and a “money loser” for Apple.
Rumors hint at an upcoming Apple TV refresh sometime this year, with most people assuming Apple will release another set-top box. German magazine Curved looked beyond the set-top box this time and imagined the Apple TV as an HDMI compatible stick.