In 2010, when Apple’s then CEO Steve Jobs officially unveiled the 3G iPad, he did so with a $29.99 unlimited data plan from AT&T. Soon after, that plan went away, and the lawsuits started coming in.
According to 9to5Mac, Apple is preparing to expand its iPhone purchasing options by offering pre-paid and month-to-month plans in its retail stores. Apple is partnering with AT&T and T-Mobile in this retail initiative that the company hopes will boost iPhone sales.
AT&T cuts price of 2GB Mobile Share Value plan for one and two line accounts; now starts at $65 per month
Last week, AT&T CEO Randall Stephenson told attendees at a NYC investor conference that the era of subsidizing phones is coming to an end as carriers can no longer “afford” to foot up the bill. If you think this sounds ridiculous coming from the same carrier that crows about its record smartphone sales and increasing wireless revenues, then you are not alone.