Finding a way to turn a trend into a longstanding feature is tough. Some things, like modular smartphones, don’t pick up steam like some companies thought they might. But if there is one thing to say about Samsung, it’s that the company does have a keen eye on picking out winners.
Earlier this year, Apple took the stage and announced a variety of new efforts, most of which lean heavily into subscription services. Potentially the biggest is Apple TV+, which will see Apple offering a platform for some of the biggest names in Hollywood and creation in general to bring stories to Apple device owners.
Apple introduced the butterfly keyboard design with the 2015 MacBook. And while the design made sense for the laptop (super thin and lightweight), that same design eventually bled over to Apple’s other laptops. Ever since then, there has been a semi-consistent proclamation that Apple’s new keyboard design is awful, prone to reliability issues, and that the company needs to revert its design to something else entirely.
2017 feels like so long ago, doesn’t it? The iPhone X was brand new, and we were all debating on whether or not that notch was an eyesore or not.
Earlier this month, Apple introduced the second-generation AirPods. Better battery life (while on the phone), “Hey Siri” support, and a new wireless charging case.
Apple News saw an upgrade today, thanks to the arrival of News+. But does a host of new content really warrant a monthly subscription?
Apple has made a name for itself for a variety of reasons over the years. Top-tier devices and software. Burgeoning services. And also being ridiculously tough behind-the-scenes.
Samsung has, without a doubt, announced one of the most exciting smartphone products in a long while today (oh, and also the new Galaxy S10 lineup). But it has also introduced a price tag as a huge gatekeeper.
In June, it will be three years since Apple announced Siri for macOS. And I realized recently that I’ve used the digital assistant on my laptop maybe three times in total since then.