Fitbit today unveiled its latest mass oriented smartwatch, the Fitbit Versa. Compared to the Ionic, the Versa sports a design that will attract more consumers. It also carries a far lower price tag than the Ionic which should help it better compete with the Apple Watch.
Images of Fitbit’s upcoming “mass appeal” smartwatch have leaked for the first time. The design language of the smartwatch is similar to that of the Blaze, though it does look a bit more modern and sleek which should help it attract more consumers. While packed with features, the Fitbit Ionic was not particularly a looker which is why it did not appeal to a wider range of audience.
Back in December of 2016, Fitbit officially acquired Pebble, a company that basically brought on the smartwatch craze several years back.
Back in August, Fitbit finally unveiled the smartwatch it has been working on for quite some time, officially calling it the Ionic.
Fitbit has announced a deal with Dexcom which will allow customers of the upcoming Ionic smartwatch to access their glucose level data. However, this doesn’t necessarily mean that the smartwatch will be able to track glucose level data in real time. But if the user has a Dexcom glucose monitoring device, it can now pair with the Fitbit smartphone app and display data on the Ionic smartwatch.
Fitbit might have been missing from the wearable market since quite a few months now but the company is working on a new smartwatch due to be released before the end of this year. Fitbit will be taking on the Apple Watch with its new smartwatch, and today, a fresh batch of photos of the wearable have been leaked online giving us a look at its ugly design.
Way back in April of this year, it was reported that Fitbit was working on a smartwatch (and Bluetooth headphones), but that the process was plagued by “production mishaps.”
Putting together devices might be easier for some companies than others, but ultimately production issues on some level are inevitable. Unfortunately for Fitbit, it sounds like a variety of issues have led to a bit of a delay.