The iPhone 5c was Appleâs venture to make a cheaper, plastic iPhone that would help it gain more marketshare in the mid-range smartphone segment. It hasnât worked out well, as buyers are purchasing the more advanced iPhone 5s, but a new concept shows how Apple could take the iPhone âcâ lineup further into the future.
Sales of the iPhone 5c were not as strong as Apple expected with many analysts and pundits calling the phone a flop. Former Apple advertising executive Ken Segall considered the plight of the iPhone 5c and shared on his blog why he thinks it did not attract new customers.
Rumor: Apple to launch iPhone 6 with 4.7-inch and 5.5-inch Sapphire Glass and 441 ppi display in September
Apple announced its quarterly earningsÂ for Q1 2014, and it was a record quarter of iPhone sales, which grew 7% year-over year to 51 million units. Based on Tim Cook’s comments and the average selling price for the iPhone, these sales were heavily weighted towards the more expensive iPhone 5s.Â