Apple has shared a trio of new iPhone videos highlighting Face ID, iOS 12, and how it recycles old smartphones in the most environmentally safe way possible.
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Apple Highlights Face ID and iOS 12 in New ‘Why iPhone?’ Ads

Siri and Neil Patrick Harris Star in Apple’s iPhone 6s ‘Thank You Speech’ Ad

Neil Patrick Harris is back for another iPhone 6s ad from Apple, and Siri is tagging along for the experience, too.
Apple releases new iPhone 6s ad focussing on ‘Hey Siri’ and starring Bill Hader

Apple has published a new iPhone 6s ad featuring Bill Hader, the American actor of Saturday Night Fame, who had also played a role in the parody video that showed a fictional backstage rehearsal for Apple’s Worldwide Developers conference.
Apple’s highlights Apple Pay in its new ad for ‘If it’s not an iPhone, it’s not an iPhone’ campaign

Apple today released a new ad under its ‘If it’s not an iPhone’ campaign highlighting Apple Pay. The ad shows how the iPhone can be used for paying for your groceries, lunch, toys, and more without taking out your wallet in a “faster and simpler” way.
Apple launches new ‘If it’s not an iPhone, it’s not an iPhone’ ad showcasing ‘amazing apps’

Apple has released a new ad for its new “If it’s an iPhone, it’s not an iPhone” campaign, which focuses on the “amazing apps” available in the App Store.
Apple launches new ‘If it’s not an iPhone, it’s not an iPhone’ campaign with two new ads

Apple has released two new ads for iPhone 6 titled “Loved” and “Hardware”. The new ads end with a tag line “If it’s not an iPhone. It’s not an iPhone”.
Interestingly, Apple had used a similar tag line for the iPhone ads in 2011, which ended with “Yup, if you don’t have an iPhone, well, you don’t have an iPhone”.
Apple adds videos to ‘Shot on iPhone 6’ campaign

Apple has just released several videos, shot on the iPhone 6. It seems to be part of the shot on iPhone 6 campaign which Apple had launched in March.
Apple’s first Chinese New Year ad tells a familiar story

Apple’s website homepage for China has been updated with its first ad for the Chinese New Year. The video, entitled “Old Record,” is one-and-a-half minutes long and tells a familiar story.