Apple has just started airing three new iPhone TV ads and has also posted them on their website and YouTube channel.
The new ads highlights what users are missing “if they don’t have an iPhone” such as App Store, iBooks, iPod and iTunes.
All the ads end with “Yup, if you don’t have an iPhone, well, you don’t have an iPhone”.
Couple of days back, Verizon has started airing a new iPhone commercial that indirectly targets AT&T’s poor network coverage.
AT&T has hit back with its own iPhone commercial appropriately titled “Answer” that directly targets one of the drawbacks of the Verizon iPhone.
Verizon has started airing their first iPhone commercial from Thursday.
Verizon finally announced the arrival of Apple’s iPhone 4 on its CDMA network at the media event held couple of weeks back in New York City.
The CDMA iPhone 4 will get FaceTime video calling, the high-resolution Retina display, a 5-megapixel camera, HD video recording and all the other great features of GSM iPhone 4 and Verizon iPhone can also be used as a Mobile Hotspot so users can use it’s 3G data connection from up to 5 devices.
One of the things that users who have upgraded from an iPhone 3G or iPhone 3GS to the latest iPhone 4 will easily notice is the longer battery life on the newer model. Unlike the older iPhones that hardly lasted a day under heavy usage, the new iPhone does a pretty good job with respect to its battery life.
Not too surprisingly then, Apple's latest iPhone 4 commercial is all about the longer battery life.
Late last week, AT&T announced that the Early Termination Fee on high-end devices like the iPhone will be nearly doubled from the beginning of June. This was followed by reports yesterday that Apple may have stopped the shipment of iPhone 3G to AT&T's retail stores.
The streak of events in the past one week has made it amply clear that the launch of Apple's new iPhone 4G model is imminent.
Speculations over a CDMA iPhone launching on Verizon have existed for a long time and a lot has been discussed lately over possibilities of AT&T losing its iPhone exclusivity this year.
However, it was only yesterday that we had reported on a 2007 class action lawsuit filed against Apple where the company had confided that the exclusive partnership with AT&T was signed for a period of five years – until 2012.
Luke Wilson is back. In an ad launched by AT&T yesterday, the company claims that their 3G network covers close to 230 million Americans.
This comes against the backdrop of Verizon's attack campaigns that relentlessly targeted AT&T and their 3G network over the past couple of months.
Verizon attacking the iPhone or AT&T in their ads is nothing new. Even Ma Bell has apparently realized that it can no longer do anything about it and so decided to drop their lawsuits filed against Verizon.
This only seems to have encouraged Verizon even further as they up the ante with the launch of yet another ad, this time attacking the iPhone.
After weeks of onslaught from Verizon, the past one week has been time for retribution.
After AT&T launched their Luke Wilson ad, now Apple too has joined its partner carrier to counter Verizon's claims – "to set the records straight", as Wilson says.
After AT&T filed a lawsuit against Verizon's ad campaigns, the latter has finally responded.
And very much like the ads in question, the court filing is nothing short of scathing attacks on Ma Bell.
