Apple’s US ad spend in 2013 up by 5%; brings it closer to top spender Samsung

Apple’s US ad spend in 2013 up by 5%; brings it closer to top spender Samsung

A major part of Samsung’s success is attributed to its large marketing spend, but in 2013, Samsung’s ad spend in the US was down 10 percent year over year, while Apple’s US ad spend was up 5 percent.

Read More

Apple to start developing baseband chips for iPhone and iPads in-house [Rumor]

Apple to start developing baseband chips for iPhone and iPads in-house [Rumor]

In a bid to decrease dependency on chip makers like Qualcomm, Apple could soon develop baseband chips in-house for iOS devices like iPhone and the Cellular iPads, according to a report from Digitimes.

Read More

Samsung Galaxy S5′s Heart rate monitor compared with a free iPhone app

Samsung Galaxy S5′s Heart rate monitor compared with a free iPhone app

One of the highlights of the Samsung Galaxy S5 is the built-in hardware heart rate monitor that it comes with. However, these features are already available on other devices, including the iPhones, courtesy of dedicated applications. A new video has now compared the heart rate sensor on the Samsung flagship with the apps that perform the same function on the iPhones to compare which fares better.

Read More

Apple’s iPhone trade-in program launches in Germany

Apple’s iPhone trade-in program launches in Germany

Apple launched its “Reuse and Recycle” program back in August that allows customers to trade-in their old iPhone in exchange for a gift card that could be used towards the purchase of a new iPhone.

Read More

Internal slides highlight why Apple needs to launch a bigger iPhone

Internal slides highlight why Apple needs to launch a bigger iPhone

One of the best things about Apple-Samsung patent trials is the internal information that gets out in the public. The next-generation iPhone is rumored to be available in 4.7-inch and 5.5-inch variants, and an internal presentation from Apple explains why the iPhone again needs to get bigger.

Read More

How Apple designed the iPhone for ‘normal people’

How Apple designed the iPhone for ‘normal people’

Apple vice president Greg Christie, who worked on the first iPhone, testified Friday in a San Jose, Calif. courtroom about the development of the device. Christie was testifying on behalf of Apple as part of the company’s $2 billion patent infringement case against Samsung.

Read More

Internal Apple document acknowledges threat to iPhone from larger Android smartphones

Internal Apple document acknowledges threat to iPhone from larger Android smartphones

While Apple continues to maintain that the iPhone is a better product than Android phones, an internal document reveals that the company is well-aware of the threat to the iPhone from cheaper and/or larger Android phones.

Read More

Analyst: iPhone 5s demand in China is disappointing; but lot of excitement for larger iPhone 6

Analyst: iPhone 5s demand in China is disappointing; but lot of excitement for larger iPhone 6

According to an analyst from Cantor Fitzgerald, the demand for the iPhone 5s in China is not that high at the moment. While the reasons for this are not known at this point, it is suggested that people would be more receptive to an iPhone packing a bigger screen. This could mean good news for Apple considering that it’s rumored to make the shift to a larger 4.7 or 5.5 inch display for the next iPhone.

Read More

Sketchy renderings of the 4.7 inch and 5.7 inch iPhone 6c models crop up [Updated]

Sketchy renderings of the 4.7 inch and 5.7 inch iPhone 6c models crop up [Updated]

A new leaked sketch from Japan has revealed the possible design of the upcoming low cost iPhone 6c models. The sketches show a 4.7 inch model as well as a 5.7 inch variant sporting a very familiar design.

Read More

Apple patents “transparent texting” technology to let you text when you walk

Apple patents “transparent texting” technology to let you text when you walk

We have seen several apps and jailbreak tweaks for the iPhone which lets you look at what’s happening in front of you while letting you text at the same time. One such app was discussed last week in our CamText preview. But Apple has now applied for a patent over at the USPTO to a technology very similar to this which will offer “transparent texting” to users.

Read More