Apple begins airing ad for the MacBook Air, calls it the ‘notebook that people love’

Apple begins airing ad for the MacBook Air, calls it the ‘notebook that people love’

The MacBook Air put a new twist on having a thin-and-light notebook, with many companies trying to emulate the success of the Air-branded family. Of course, the MacBook Air lineup has plenty of admiration, and Apple is highlighting that love in a new TV ad.

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Apple to begin production of 12-inch MacBook Air in Q3 2014

Apple to begin production of 12-inch MacBook Air in Q3 2014

It has been widely been rumored that Apple will launch a 12-inch MacBook Air later this year.

Taiwanese website DigiTimes now reports that Apple will start production of the new 12-inch MacBook Air in the third quarter of 2014.

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Microsoft will give you $650 to trade your MacBook Air for a Surface Pro 3

Microsoft will give you $650 to trade your MacBook Air for a Surface Pro 3

Microsoft has now opened up a promotion that offers you, the trust owner of a MacBook Air laptop, up to $650 in trade-in credit towards their own tablet-laptop hybrid — the Surface Pro 3.

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How to Find out if your Mac supports Bluetooth 4.0 Low Energy (LE) for Handoff

How to Find out if your Mac supports Bluetooth 4.0 Low Energy (LE) for Handoff

Handoff is a really cool feature introduced in iOS 8 and OS X Yosemite that lets you seamlessly switch between the two devices, and pick up right where you left off. The feature, however, requires inbuilt Bluetooth 4.0 Low Energy support, and may or may not be compatible with your Mac. Here’s how to find out.

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Handoff feature still incompatible with older Macs, even with Bluetooth LE adapters

Handoff feature still incompatible with older Macs, even with Bluetooth LE adapters

Earlier in June, Apple unveiled a treasure trove of new features for not only iOS 8, but also for their Mac lineup, all bundled together in Mac OS X Yosemite. Depending on the person, though, some of the individual features may be worth most of the fuss, including things like Continuity, or Handoff. With the latter, users of iOS 8-based devices will be able to start an email on their mobile gadget, and then continue right from where they left off on their Mac. It may not be limited to emails, but it looks more and more like there might be one very large limitation to Handoff right out of the gate.

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Transcend introduces 64GB and 128GB JetDrive Lite expansion cards for MacBooks for $49 and $99

Transcend introduces 64GB and 128GB JetDrive Lite expansion cards for MacBooks for $49 and $99

Transcend has just launched the JetDrive Lite expansion cards which can be used on the MacBook Air and the MacBook Pro with Retina Display. These external cards go into the SD card slot of the MacBooks and will be priced at under $100 for the top end 128GB version, which means that you can get almost double the storage on a 128GB MacBook Air or MacBook Pro for just a fraction of its price.

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Apple launches new MacBook Airs with faster Haswell processors, drops prices by $100

Apple launches new MacBook Airs with faster Haswell processors, drops prices by $100

As expected, Apple has just launched updated MacBook Airs with faster versions of Intel’s Haswell processors. It has also reduced the prices by $100 for each model.

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Apple to launch new MacBook Airs tomorrow [Update: Specs revealed]

Apple to launch new MacBook Airs tomorrow [Update: Specs revealed]

Apple is reportedly preparing to refresh the MacBook Air line of laptops as early as tomorrow, according to a new report from 9to5Mac.

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WWDC 2014 Rumor Roundup: iOS 8, OS X 10.10 and more

WWDC 2014 Rumor Roundup: iOS 8, OS X 10.10 and more

Apple announced its WorldWide Developer Conference (WWDC) 2014 for developers will be held from June 2nd to June 6th at the Moscone West Convention Center in San Francisco, California.

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Analyst: Apple missing out on $63 billion opportunity by ignoring sub-$1000 notebooks

Analyst: Apple missing out on $63 billion opportunity by ignoring sub-$1000 notebooks

J.P. Morgan analyst Rod Hall believes Apple is missing out on a $63 billion market opportunity by not competing in the sub-$1,000 portable computing market, reports AppleInsider.

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