Cord cutters have had a few options over the years, but for the most part some of the most exciting content has still been hidden behind paywalls from cable providers. CBS has just announced their own way around that.
It’s certainly part of TV watching in my house—watch show, check for more info on iPad (or iPhone)—who is that actor or actress. What else was she in? Has this show been canceled? According to a Nielsen report over 40% of us use a smartphone or tablet while watching TV. But is this an opportunity for deeper engagement with shows, creative marketing, or just part of distracted, connected lives?