Today Amazon is expanding its Instant Video reach with Cloud Player apps for Samsung Smart TVs, Roku boxes, and an update to the existing iOS app bringing it to the iPhone and iPod touch.
It’s certainly part of TV watching in my house—watch show, check for more info on iPad (or iPhone)—who is that actor or actress. What else was she in? Has this show been canceled? According to a Nielsen report over 40% of us use a smartphone or tablet while watching TV. But is this an opportunity for deeper engagement with shows, creative marketing, or just part of distracted, connected lives?