Microsoft has rolled out a new ad for the Surface Pro 4 in which it mocks the MacBook Air for its lack of touchscreen, slower internals, and beefier form factor. It comes just two weeks after another Surface ad took aim at the iPad Pro.
Microsoft has held a pretty “anti-Apple” message in its product advertisements as of late, and that trend continues with the latest video ad for the company’s Surface Pro 4.
Microsoft is said to be developing its own all-in-one PC that will go head-to-head with Apple’s popular iMac lineup. The machine will fall into Microsoft’s Surface portfolio, according to industry sources who are familiar with the software giant’s plans.
At this point, it isn’t a secret that the Mac lineup from Apple doesn’t have a touchscreen, or stylus support.
As far as tablets go, on the larger side of things Microsoft’s Surface Pro and Apple’s iPad Pro sit comfortably. Well, now they’re the middle of the pack.
Microsoft today announced the $499 Surface 3 running Windows 8.1 to take on the iPad in the tablet market. Unlike the previous generation Surface tablets, this is the first tablet from Microsoft to run a full blown version of Windows.
Microsoft has been trying vehemently to get Apple product owners to switch over to its own hardware, with plenty of different Surface Pro 3 vs MacBook commercials out there.
Microsoft released the first version of Surface in 2012 with the vision that the future of computing would be on a tablet-laptop hybrid device. The vision itself sounded great, but Microsoft didn’t get the execution right at first.
Microsoft has aggressively marketed its Surface tablet lineup against the iPad in the past, but its latest advertising campaign targets the MacBook Air.