Microsoft today announced the $499 Surface 3 running Windows 8.1 to take on the iPad in the tablet market. Unlike the previous generation Surface tablets, this is the first tablet from Microsoft to run a full blown version of Windows.
Microsoft has been trying vehemently to get Apple product owners to switch over to its own hardware, with plenty of different Surface Pro 3 vs MacBook commercials out there.
Microsoft has aggressively marketed its Surface tablet lineup against the iPad in the past, but its latest advertising campaign targets the MacBook Air.
Microsoft has now opened up a promotion that offers you, the trust owner of a MacBook Air laptop, up to $650 in trade-in credit towards their own tablet-laptop hybrid — the Surface Pro 3.
At a press event in New York this morning, Microsoft announced Surface Pro 3, the latest product in Microsoft’s line of computers that bridge the gap between tablets and laptops. The Surface Pro 3 is thinner, faster, lighter, bigger and Microsoft says “This is the tablet that can replace your laptop.”
Delta is dropping its iPad trial and issuing Surface 2 tablets to its pilots. These tablets will become the cornerstone of the company’s new electronic flight bag (EFB) and will replace the heavy paper-bound versions. Though Microsoft is playing up this deal, this transition was not as smooth as it appears on the surface, says a report in AppleInsider.
After an initial, unsuccessful attempt at taking on Apple’s iPad, Microsoft’s giving its Surface tablets another chance with an updated lineup that features improved internals, better software and a higher-resolution display.
Microsoft continues to poke fun at Apple’s iPad, despite the embarrassing $150 price cut it had to make to sell its Surface RT tablet.
The new Windows 8: Surface RT vs. iPad ad highlights the size difference, and then goes on to highlight some of the shortcomings on the iPad compared to Surface RT such as the lack of an integrated kickstand, the TouchType keyboard accessory and a USB port.