Recently, in an interview for The New Yorker, Apple’s SVP of Design Jony Ive made some comments regarding several different competitors, one of which was Motorola and the company’s Moto Maker initiative.
Motorola has just launched new Moto X ads that takes a dig at other smartphones by calling them “Lazy Phone.”
The ads are quite brilliant, and highlight some of the features of Moto X such as Touchless control, Active Display and Quick Capture.
Google’s Motorola launched the much-awaited smartphone, Moto X, to take on competition from Apple’s iPhone 5 and Samsung Galaxy S4 yesterday. We initially thought it won’t be a high-end device, however the pricing and the features suggest that Motorola wants to take on Apple and Samsung head on.
Motorola unveils Moto X; comes with a plethora of customization options, Touchless Controls, 24-hour Battery
One of the reasons, Google bought Motorola for $12.4 billion was for its patent portfolio. However, it looks like things haven’t worked out for Google as they had planned, as the U.S. International Trade Commission upheld a judge’s finding, which invalidated Motorola’s sensor patent.