Samsung’s expert says the company only owes Apple $40 million in royalties, not $2.2 billion

Samsung’s expert says the company only owes Apple $40 million in royalties, not $2.2 billion

According to Judith Chevalier, who is a professor of economics and finance at the Yale University School of Management, Samsung only owes Apple close to $38.4 million in royalty for infringement of iPhone and iOS related patents. This is in contrast to Apple’s figure which claimed that Samsung has to pay $2 billion in royalty.

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Apple takes a dig at Samsung in new environmental print ad; tells them ‘There are some ideas we want every company to copy’

Apple takes a dig at Samsung in new environmental print ad; tells them ‘There are some ideas we want every company to copy’

As part of its new “Better” environmental campaign, Apple has started running a new print ad in the newspaper that seems to take a dig at Samsung and its rivals with whom it is locked in a bitter legal battle.

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Samsung Executives saw Steve Jobs’ death as the best opportunity to attack iPhone

Samsung Executives saw Steve Jobs’ death as the best opportunity to attack iPhone

Internal communication between top Samsung executives presented during the ongoing Apple vs. Samsung trial has revealed how the Korean company viewed Steve Jobs’ death as “the best opportunity to attack iPhone.”

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Samsung denies copying iPhone features; says marketing helped Galaxy phones succeed

Samsung denies copying iPhone features; says marketing helped Galaxy phones succeed

Apple and Samsung are in the middle of yet another patent trial, where Apple accuses the Korean company of stealing iPhone features described in five of its patents, asking for $2 billion in damages.

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Top Android Executive testifies Google didn’t copy Apple

Top Android Executive testifies Google didn’t copy Apple

The second patent infringement trial between Apple and Samsung continued Friday in a Northern California court with Judge Lucy Koh presiding. The highlight of the day was testimony by Google’s Android engineering VP Hiroshi Lockheimer, who testified on behalf of Samsung, reports Re/Code.

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Internal documents reveal Samsung knowingly lied about Galaxy Tab sales figures

Internal documents reveal Samsung knowingly lied about Galaxy Tab sales figures

Back in 2011 when Apple was already launching the second iteration of the iPad, the only Android competitor it had was the Samsung Galaxy Tab. It was revealed back then that the Korean manufacturer had sold over 2 million units of the tablet until January 2011. However, a new report from Apple Insider confirms that these figures were greatly exaggerated by the company as it only sold 1 million units of its flagship tablet.

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Apple hiring new ad agencies to battle Samsung’s marketing campaigns

Apple hiring new ad agencies to battle Samsung’s marketing campaigns


Apple may expand its marketing efforts with the addition of four new ad agencies as it tries to compete with Samsung and its marketing dollars. The groups will focus on user experience and digital strategy, reports Ad Age, citing “people familiar with the matter” s its sources.

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Apple expert argues why Samsung owes Apple $2 billion in damages

Apple expert argues why Samsung owes Apple $2 billion in damages

In the second patent lawsuit between Samsung and Apple, an expert hired by Apple testified that Samsung’s use of Apple’s patented technology made the Korean company’s devices more appealing to consumers, reports CNET. Without these features, Samsung would not have garnered the enviable market position it enjoys today.

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Apple’s US ad spend in 2013 up by 5%; brings it closer to top spender Samsung

Apple’s US ad spend in 2013 up by 5%; brings it closer to top spender Samsung

A major part of Samsung’s success is attributed to its large marketing spend, but in 2013, Samsung’s ad spend in the US was down 10 percent year over year, while Apple’s US ad spend was up 5 percent.

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Samsung Galaxy Pro ads poke fun at lack of “Pro” features in iPad

Samsung Galaxy Pro ads poke fun at lack of “Pro” features in iPad

The iPad appeals to a lot of people, and sells in huge numbers, but the lack of “Pro” features like multitasking and multi-users in iOS can be restrictive at times. Samsung’s ad agency has fully capitalised on these weaknesses of the iPad in its new series of Galaxy Pro tablet commercials.

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