Apple and Samsung have been going to court for years now, especially in regards to a long-standing battle over patents and the iPhone design.
The Jury Has Sided With Apple in Patent Trial With Samsung, Awards the Company $539 Million [Updated]
Samsung’s marketing for its smartphones usually has Apple in them in some way or another, and that trend continues with its latest advertisement.
Apple and Samsung have been in and out of the courtroom, on opposite sides of the arguments, for years now, with the longstanding patent infringement case seemingly going on forever.
Samsung’s Foldable Galaxy X Smartphone to Feature Three 3.5-Inch OLED Panels, Could Debut at MWC 2019
With the Galaxy S9 not doing particularly well for Samsung, the company has turned its attention to the Galaxy Note 9 and the Galaxy S10. While the Note 9 will be unveiled first, it is the Galaxy S10 whose rumors have started making the rounds of the internet. A report from The Bell points to Samsung unveiling the Galaxy S10 in CES 2019 early next year.
Samsung in its earning’s report blamed the slow growth of its display department on the lower than anticipated demand for the iPhone X. The company’s display business grew by a modest 3.4 percent, far lower than its overall 20 percent growth rate.
Samsung tried to copy iPhone X’s Animoji feature with AR Emoji on the Galaxy S9. While Apple made use of its advanced TrueDepth camera system for Animoji, Samsung’s implementation relied solely on the 8MP autofocus camera at the front. No wonder then that the final results are not up to the mark. Not deterred by the poor reviews of AR Emoji, Samsung is reportedly working with its suppliers on a 3D sensing camera module for the Galaxy S10.
Samsung had a hit on its hands with the Galaxy S8 (and Galaxy S8+) last year, even if it was viewed as a somewhat “fundamentally flawed” handset.
Kuo: Samsung Will Not Use Under-Display Fingerprint Scanner on Galaxy Note 9 Due to Technical Issues
Last year, there was a race among OEMs like Apple and Samsung to get their respective under-display fingerprint technology ready in time for their flagship phones. Things, however, did not pan out as planned and while Apple completely ditched Touch ID on the iPhone X, Samsung had to stick to using the traditional fingerprint scanner tech on the Galaxy Note 8.
The race to the top of the smartphone pack includes the camera(s) in these devices, so rankings are inevitable.
Samsung doesn’t leave an opportunity to take a dig at Apple, so it wasn’t surprising that at the launch of its flagship devices, Samsung Galaxy S9 and Galaxy S9+, the company mocked the iPhone X.