After the “bendgate” saga that followed the iPhone 6 Plus generated so much interest, it was always inevitable that Samsung’s new Galaxy S6 and S6 edge — which are also made of metal — would be subjected to the same tests. And now even Samsung is doing its own to prove that its latest flagships aren’t as weak as others would have you believe.
Apple unveiled the iPhone 6 and iPhone 6 Plus with larger displays earlier this month, to better compete with Android manufacturers like Samsung and HTC.
Samsung announced a metal frame Android smartphone called the Galaxy Alpha earlier this month that looks very similar to the iPhone. Popular designer Martin Hajek, known for his iPhone concepts, today posted new 3D renders comparing the Galaxy Alpha with the iPhone 5s and the larger iPhone 6.
Samsung introduced its brand new Galaxy Tab S tablet at a media event in New York City this afternoon, the South Korean electronic’s makers latest attempt at taking the iPad head on. The Galaxy Tab S is thinner and lighter than previous tablets in the lineup, with a Super AMOLED display that boasts a resolution of 2560 x 1600 pixels. The tablet will be available next month in both 8.4-inch ($399) and 10.5-inch ($499) sizes.
A major part of Samsung’s success is attributed to its large marketing spend, but in 2013, Samsung’s ad spend in the US was down 10 percent year over year, while Apple’s US ad spend was up 5 percent.
The iPad appeals to a lot of people, and sells in huge numbers, but the lack of “Pro” features like multitasking and multi-users in iOS can be restrictive at times. Samsung’s ad agency has fully capitalised on these weaknesses of the iPad in its new series of Galaxy Pro tablet commercials.
Apple and Samsung have been embroiled in a legal battle over allegations of patent infringement since quite a few years. The two companies now find themselves in a California court again, where Apple is claiming $2 billion in damages.