With almost all of the attention on the highly-anticipated iPhone 6 and so-called “iWatch” that are expected to be announced tomorrow, perhaps a more quiet development is that Apple has reportedly been expanding its secretive research office in the Boston area devoted to improving Siri voice recognition.
Microsoft has released a new commercial called “Mirror Mirror” that provides a side-by-side comparison of the Cortana personal voice assistant and HTC One M8 for Windows with Siri and the iPhone 5s, demonstrating a number of different hardware and software features that aren’t possible with Apple’s offerings.
Microsoft has launched a new TV ad, entitled “Happy Anniversary,” that demonstrates a side-by-side comparison of Siri and Cortana on the iPhone 5s and Lumia 635 respectively. The 30-second spot is centered upon how Cortana can perform contextually-aware tasks across a number of services, while Siri cannot.
When Apple unveiled the iPhone 4S, they included Siri to make the “S” variant of their popular device stand out. Since then, the digital personal assistant has seen plenty of improvements to make the feature more helpful. A new report wants to show just how much better Siri is doing since 2012.
In June 2012, the Chinese company Zhizhen Network Technology filed a patent infringement lawsuit against Apple in China that accuses the iPhone maker of violating its voice recognition patent with Siri. Apple responded by attempting to have the patent invalidated through China’s State Intellectual Property Office, but a new report claims that request has been denied.