iOS 8 brought a lot of neat little improvements that aren’t immediately apparent, and one that I’ve found especially useful is Shazam integration with Siri. This allows you to easily identify any track that’s playing on speakers near you, without having to unlock your device.
While Siri was the first digital personal assistant to really make a big impact on the mobile market, it’s been competitors that have really gone overboard in making sure their own alternatives are certainly worth considering. One of those is Windows Phone’s Cortana, and Nokia has published a pair of new ads highlighting the feature.
One of the coolest iOS 8 features is the Google Now-like “Hey Siri” feature, that allows you to activate Siri without having to press the Home button, which can be very useful while driving.
With almost all of the attention on the highly-anticipated iPhone 6 and so-called “iWatch” that are expected to be announced tomorrow, perhaps a more quiet development is that Apple has reportedly been expanding its secretive research office in the Boston area devoted to improving Siri voice recognition.
Microsoft has released a new commercial called “Mirror Mirror” that provides a side-by-side comparison of the Cortana personal voice assistant and HTC One M8 for Windows with Siri and the iPhone 5s, demonstrating a number of different hardware and software features that aren’t possible with Apple’s offerings.
Microsoft has launched a new TV ad, entitled “Happy Anniversary,” that demonstrates a side-by-side comparison of Siri and Cortana on the iPhone 5s and Lumia 635 respectively. The 30-second spot is centered upon how Cortana can perform contextually-aware tasks across a number of services, while Siri cannot.