The wearables market is a busy one these days, with companies like HP even getting into the mix. Sony, a company that’s no stranger to the smartwatch race, is looking to change things up, though.
Apple has been marketing the iPhone 6 and iPhone 6 Plus as “bigger than bigger” since announcing the two smartphones at the Flint Center last week. Sony has taken advantage of the catchphrase by tweeting out a new ad that promotes its upcoming Xperia Z3 Compact as “better than bigger,” an obvious play on words and subtle poke at Apple.
Apple tends to stay away from the major conventions these days, so when an event like IFA is going on in Berlin, Germany, it’s a better outlet to see what the competition is up to, especially so close to one of Apple’s major media events. Sony had quite the show, as did Samsung, but one of the main takeaways is a new smart wearable the company introduced in the SmartBand Talk.
Sony has announced plans to invest 35 billion yen ($345 million) towards increasing production of image sensors for smartphones and tablets, in an effort to receive more orders from handset makers for front-facing camera sensors. Sony currently provides Apple with sensors for the rear-facing camera on the iPhone.