Apple is a lovable beast, and a brilliant hype machine. As such, it can be easy to see new features in iOS only as miraculous pearls of innovation. But in the broad light of day, and the broader light of the technology world, Apple is no longer the unrivalled talismanic leader. In case you needed proof — remember when Notification Center was added with iOS 7? You know the custom keyboard and social extensions that have arrived with iOS 8? They were all preceded by direct equivalents on Android.
When Walmart announced Apple’s iPhone 5 with $45 unlimited data plan on Straight Talk’s network earlier in the month, it generated quite a lot of interest.