Macworld 2009: Apple’s Last Year; Steve Jobs will Not be Delivering the Opening Keynote

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If you are an Apple fanboy then you might have already heard the bad news. Apple announced yesterday that Macworld 2009 will be the last time they will exhibit at Macworld Expo.

The news got even worse when Apple announced that Steve Jobs will not be delivering the last keynote at the show. It will be Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing instead.

Macworld takes place January 5-9, 2009 at the Moscone Center in San Francisco. There were some murmurs that Steve Jobs would not be delivering the keynote speech at Macworld 2009 but no one seemed to believe it and assumed they were just rumors.

However, Apple’s announcement yesterday confirmed that he will not be delivering the keynote address and it will be Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing instead.

Apple has given the following reason for pulling out of Macworld:

Apple is reaching more people in more ways than ever before, so like
many companies, trade shows have become a very minor part of how Apple
reaches its customers. The increasing popularity of Apple’s Retail
Stores, which more than 3.5 million people visit every week, and the website enable Apple to directly reach more than a hundred
million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years,
including NAB, Macworld New York, Macworld Tokyo and Apple Expo in

I don’t want to get into analysing the real reason behind Apple’s decision or speculate about Steve Jobs health (lets pray he is fine).

The sad part of Apple’s announcement is that Steve Jobs will not be delivering the Keynote address at Apple’s last Macworld.

One of the reasons I am an Apple fanboy today is because of Steve Job’s keynote address (also called Stevenote, a colloquial term for keynotes by Apple CEO Steve Jobs,
generally given at Apple events such as the Macworld Expo, the Apple
Expo and the annual Worldwide Developers Conference). It has been the launchpad for so many great Apple products including the iPhone which was introduced by Steve Jobs at Macworld 2007.

Lets hope that Steve Jobs not delivering the keynote address at Macworld 2009 is just an exception and he will be delivering them at Apple events.

Macworld without Steve Jobs in his traditional black long-sleeved mock turtleneck, blue jeans, and sneakers taking center stage to deliver the opening keynote will not be the same again. In fact, I have lost all my interest as it also hints that Apple will not be announcing anything exciting.

What are your thought’s about Apple’s unexpected announcement?

[via Apple]

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