It's fine to use it to navigate but it is pathetic when it comes to searching for media on the iTunes Store. Thankfully Apple released the Remote App for the iPhone and iPod Touch (it was the first official native iPhone app on the iPhone App Store) which made it a lot easier to control Apple TV then the tiny white remote. It also worked as a Wi-Fi keyboard for Apple TV. I might have the benefit of hindsight but the initial version of the Remote app still wasn't good enough.
Apple released a new version of the Remote app which has completely changed the way you can navigate Apple TV. You can now use gestures and multi-touch to surf through content on your Apple TV or movies and TV Shows on the iTunes store.
You can checkout the YouTube video below to see how well the new Remote app works with Apple TV:
You can also use the Remote app to control iTunes on your computer, see album artwork on the iPhone, create and update Genius playlists, edit playlist in iTunes and control your AirTunes speaker.
Thanks Apple for addressing one of my pain points with Apple TV. Now if only the iPhone could help me get rid of the television remote control which hasn't evolved for decades.
Let me know your thoughts about the new and improved Remote iPhone app in the comment section below.
Note: I must admit that should have written this post a lot earlier as Apple released the updated version of the iPhone app on 23rd June, but I guess better late than never.